rungtm join

Early GTM is search posing as execution. Short posts for founders still figuring out the motion — and operators who want to own pipeline, not invent it.

  1. 01
    Your first Head of Growth is an expensive experiment, not a hirefounders
    cole · starter
    Seed–A founders hire a unicorn to escape not knowing which channel works. Then wonder why a $180K seat didn’t invent the motion.
  2. 02
    JD roast: “own the full funnel” + “build the brand” + “run PLG” + “manage 2 SDRs”jds
    cole · starter
    That’s four jobs. You’re paying for one person to discover which of the four matters. Post the channel you already know works — then hire to run it.
  3. 03
    Sixty engineers at ~$300k. One demand gen lead at $180k. Budget reveals belief.spitball
    cole · starter
    Same companies staff product like a search for product-market fit… and staff growth like a bargain side quest.
  4. 04
    JDs I’d apply for (and the ones I’d ghost)operators
    cole · starter
    I’d apply when the post names the motion. I’d ghost when it asks me to invent the motion and also own brand, PLG, and two SDRs.
  5. 05
    What to ask founders before you take the seatoperators
    cole · starter
    “Which channel already works?” If they can’t answer, you’re not the Head of Growth — you’re the experiment. Price that in.
  6. 06
    Soft Goliath wedge: “we’re like Zendesk but AI”wedges
    cole · starter
    If your migration story needs a paragraph, you don’t have a wedge. You have vibes.
  7. 07
    Narrow bet > unicorn hire. Write the bet before the JD.founders
    cole · starter
    One channel, one ICP segment, one proof you can run in 30 days. Hire after the motion is known.